The new series of the report “Food in Spain 2015” from MERCASA puts together the key factors about the future of the agrifood industry
MERCASA has published the 18th series of the Report on Food Production, Industry, Distribution and Consumption in Spain for the year 2015. This report presents all the statistical and documental information about farming and fishing production, the food industry, commerce in all its forms, and the consumption trends both within the household and outside it, in order to contribute to a better understanding of the Spanish food situation.
For preparing this report, MERCASA has the collaboration of the Ministry of Agriculture, Food and the Environment, whose statistics make up the fundamental basis for the analysis, as well as with those from the Agriculture departments from the regional Governments, the Food and Beverages Industries Federation (FIAB), from the different branch associations which make it up, and from the Regulating Councils of the Designations of Origin and Geographical Indications (GIs).
Spain, the 8th world exporter
As the Minister of Agriculture, Food and the Environment, Ms. Isabel García Tejerina, points out on the Foreword to the Report, the Spanish agrifood industry “is wholly integrated within the European Union market” and it has “a growing projection towards the global market”. It plays a strategic role within the Spanish economy as a whole, “since it entails, altogether, more than 9% of the Spanish GDP, and generates more than 2.5 Million jobs”. Currently, Spain is the eight world exporter of agrifood products.
Specifically, MERCASA plays an important role in the food distribution chain, since its sale units, the Mercas, sell around 55% of the fruit and vegetables, 45% of the fish and seafood, and 25% of the fresh meat consumed in Spain. In the words of SEPI’s Chairman, Mr. Ramón Aguirre, “these figures put MERCASA in an excellent starting point from which to face new challenges”. And these challenges involve “developing commercial policies focused on attracting to the Mercas operators with a specific weight in food distribution, which entails a substantial change in the business model; without forgetting that the promotion of the Mercas’ technological development requires promoting remote and virtual purchasing procedures”.
New trends in consumption
The promotion of internet-based consumption was evident in this year’s Report, as points out MERCASA’s Chairman, Mr. Eduardo Ameijide y Montenegro, when he talks about purchases made through Internet in his article, also included within the Report. Those purchases through Internet, he states, have been used “sometimes as a purchasing channel for food products by 10% of the consumers; while 14% makes all their purchases of some product category only online”.
Furthermore, he points out, during the next few years the food industry must provide a satisfactory answer to the evolution of the demand, which shows three strong trends, according to the Report:
In the words of MERCASA’s Chairman “quality in the products and services, price, nearness and emotion end up being, besides, factors which are very much appreciated by consumers for choosing one or another facilities for buying food and beverages, without forgetting that the distributor’s brands keep their importance in the shopping basket”.
After five years of continuous growth, in 2014 the agrifood industry consolidated itself as the second most important in Spain’s foreign trade, after semi-manufactures and capital goods.
With regard to 2013, the exports grew 3%, while imports decreased 1%. The balance of trade recorded a positive figure of 9,742 M€, 9% more than in the previous year.
According to the data from the Food and Beverages Industries Federation (FIAB), the year 2014 has meant the continuation of the recovery of the activity of the food industry and the start of the improvement in the production of drinks. In 2014, the nominal production in the food and beverages industry reached 93,238 M€, which entails 1.9% more than in 2013.
For its part, the retail trade, taking into account the series once it was corrected from seasonal and calendar effects, recorded for the whole year 2014 a year-on-year 1.0% increase of its sales.
The information supplied by the Ministry of Agriculture, Food and the Environment (MAGRAMA), through the Food Consumption Panels shows that the total expenditure on food and drinks reached in 2014 98,052 M€.
Households’ participation in this expenditure is estimated to amount to 66,443 M€ –around 67.8% - while that which took place at the hotel and catering business amounted to 31,609 M€, or around 32.2% of the total.
The expenditure per person on food and drinks for its consumption at the household in 2014 is estimated to have reached 1.482.3 €. As a result, the monthly average expenditure on food products was of 123.5 €. Meat is the most demanded product, and each Spaniard spent 325.1 € on the 51.0 Kilograms per capita which were consumed in 2014.
Access to the document
Besides being on paper, the Report on Food Production, Industry, Distribution and Consumption in Spain 2015 is available on a digital format, which can be wholly and permanently accessed on MERCASA’ s website: Acces to 'Alimentación en España 2015' (Only available in Spanish).
MERCASA and Grupo SEPI
MERCASA belongs to Grupo SEPI, a corporate holding which includes a total of 16 state-owned companies in which it has direct, majority shareholding participations, with a workforce of around 73,000 professionals in 2014; the Spanish state-owned television and radio corporation, Corporación Radiotelevisión Española, which is attached to SEPI, and one public foundation. Equally, SEPI has direct minority shareholdings in a further ten companies, and indirect shareholdings in more than one hundred companies.
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